Tips for choosing domain name from experts

Target your area

If your business is local, consider including your city or state in your domain name to make it easy for local customers to find and remember. Example: PhoenixGlassRepair.com. - Andrea Rowland - GoDaddy


Don't overthink it

I hear from a lot of people who get stuck at this point because they're afraid of making the wrong choice. The most common problem is that they can't find an available .com. If this is you, just make your best guess and move on. A not-quite-perfect domain name is better than no domain name at all. Just do your best and own it! - Amy Lynn Andrews


Bias towards .com

I know, it's 2017. Why are we still talking about .com? The internet's been around 20-plus years. Why does .com matter so much when there are so many TLD extension options? The answer is, .com is the most recognized and most accessible TLD. Cognitive fluency dictates that we should go with something easy, that people have an association with, and .com is still the primary TLD. If you want to build up a very brandable domain that can do well, you want a .com. Probably, eventually, if you are very successful, you're going to have to try and go capture it anyway, and so I would bias you to get it if you can If it's unavailable, my suggestion would be to go with the .net, .co, or a known ccTLD. Those are your best bets. A known ccTLD might be something like .ca in Canada or .it in Italy. - Rand Fishkin - Moz


Act fast

Domain names sell quickly. Thankfully, they're also inexpensive, so register your favorite domain names as soon as possible. If you're having trouble finding an available name, domain registrars like GoDaddy will suggest alternate names during your domain search to help you find the perfect domain name. - Andrea Rowland - GoDaddy


.Com? .Org? .Info?

Every web address ends with a period followed by a domain extension. Those 3 to 4 letters are known as 'top-level domains' (TLDs). Wix lets you choose from 33 TLDs. Each one has its benefits, so find the one that best suits your business. - Wix


Keep it short

While keywords are important, don't go overboard with domain length. It's better to have a domain name that's short and memorable. It's a good idea to keep your domain name under 15 characters. Longer domains are harder for your users to remember. Not to mention, users will also be more prone to entering typos with longer domain names, and you'll lose out on that traffic. That's why it's a good idea to keep your domain length short. - wpbeginner


Exact Match Domains (EMD)

An exact match domain is a web address that is identical to the word or phrase that a user entered into Google or another search engine. For example, if someones searched for 'Weather,' the EMD is 'www.weather.com.' - Wix


Make it brandable

Brandable, meaning that when you hear or see the domain name, it sounds like a brand. Which means that hyphens and numbers are a real problem because they don't sound like a brand. They sound generic, or strange. For example, if we wanted to create a pasta website that has pasta recipes and sells some pasta related e-commerce products on it; Pasta-shop.com would be hard to brand, say, or remember. PastaAficionado.com sounds brandable, is unique, but quite challenging to say. PastaLabs.com would be amazing because it has a scientific connotation to it, is very brandable, unique, memorable, and stands out. - Rand Fishkin - Moz


Make it pronounceable

You might be thinking, 'Rand, why is it so important that it's pronounceable? Most people are going to be typing it or clicking a link.'. It matters because of 'processing fluency'. A cognitive bias that human beings have where we remember (and have more positive associations with) things that we can easily say and think about. That includes pronounceability in our own minds. This is going to vary on the language and region that you're targeting If you can't easily say the name, you're going to lose processing fluency, memorability, and the benefits of brandability that you've created. - Rand Fishkin - Moz


Choose '.com' first

Up to 75% of all websites are '.com' domains. It is still the preferred extension and the easiest to remember. If your number one name choice isn't available, then try your second choice before accepting other TLDs. Remember that some browsers accept address-only entries in their address bar. If you type just the domain name (and who knows how many of your users will just do that?) they will return, by default, to the '.com' site. - Ogi Djuraskovic - FirstSiteGuide team


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