Tips for choosing domain name from experts

Avoid trademark problems

Once you've decided on your top choices for your site name, make sure you are not violating anyone's trademarks. To check within US, visit uspto.gov/trademarks and do the search before you register the name. It is always good to check now because this could kill a great website and business down the road. Also, if you are going to include some big name product, such as Twitter or Facebook, review their terms and conditions. Most will not allow you to use their name in any part of your domain. - Ogi Djuraskovic - FirstSiteGuide team


Be memorable

There are millions of registered domain names, so having a domain that's catchy and memorable is essential. Once you've come up with a name, share it with close friends to make sure it sounds appealing and makes sense to others. Quick solution: Got a great idea for a domain? Register your name today and put a website out there before someone else beats you to it. - Andrea Rowland - GoDaddy


Check social networks

Before you register your desired domain name, it's always a good idea to check social networks for the same name. To keep your site name constant and to build your brand, you want a name that is readily available. For example: check facebook.com/yourdomain, twitter.com/yourdomain - and secure them as well. KnowEm is a great tool to use to see if certain names are already branded on social platforms. - Ogi Djuraskovic - FirstSiteGuide team


Avoid trademark infringement

You have to be careful because it's not whether you think your domain name could be confused. It's whether you think a judge in a jurisdiction, where a company might take legal action against you, would consider your domain name confusable. This can also create brand confusion, which is hard for your brandability. You should talk to an attorney or a legal professional if you have real concerns. Trademark owners can attempt to sue a domain name owner, who's owning the domain legitimately and using it for business purposes, and that sucks. - Rand Fishkin - Moz


Consider using your name

I highly recommend registering your name as a domain even if you have no plans to do anything with it. Why? Because you never know if you just might become a household name in the future. And then you'll be glad you have it. (I use Namecheap to register all my domains. You can do it quickly, no website required.) If you plan on using your blog to sell a service you provide or if you hope to speak or become a published writer, your name might be perfect. If you have a really difficult name to say or spell, consider using your first and middle, or a nickname, or make up a new name altogether (yes, people really do that). - Amy Lynn Andrews


Use keywords

Keywords play an important role in a domain. By using keywords in your domain name, you tell the search engines what your website is about. Together with quality content and good user experience, keywords in your domain can help you rank higher in Google. It is very hard to find a good domain with your target keywords that's not already taken. You will need to be creative and combine your keywords with other words to make your domain stand out. - wpbeginner


Avoid obscure terms

If you are trying to appeal to a wide audience, avoid using niche-specific terms in your domain that someone outside your niche would be unfamiliar with. - Amy Lynn Andrews


Make it easy to type

Finding a domain name that's easy to type is critical to online success. If you use slang (u instead of you) or words with multiple spellings (express vs. xpress), it might be harder for customers to find your site. - Andrea Rowland - GoDaddy


Check the Domain History via who.is

Right after Wayback Machine, who.is is your other go-to tool for getting to know the history of a given domain name. This one is very useful for at least two reasons: First, you can see the current domain info - stuff like who the owner is (provided they don't have ID protection - more on that later) - who the registrar is, and so on. There's no point in me listing everything here - just go to who.is, input your favorite website and see what's up. Second, who.is gives you access to a 'whois history report'. This is a paid service - $10 - but the price tag is rather small in relation to what you get in return, which is all the whois data associated with a given domain name from the very beginning. This means that you can see what the domain's history is, when it was registered, and how many times it potentially changed hands. In the end, if you're considering getting an existing domain, which can be quite pricey, spending an additional $10 doesn't seem that brutal. Plus, it can save you headaches later on. - Karol K - Winning WP


Make it easy to pronounce and spell

You should be able to easily share your domain when speaking as well as writing. You never know when you'll be asked to share your domain name in person. It should be easy to understand and spell for any listener. - wpbeginner


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