Tips for choosing domain name from experts

Marry your domain name

It sounds odd, but you have to be absolutely sure you love your domain name. Once it's set, you have it for years to come. If you decide later to rename it, then you will lose time, money, branding, and rankings. We do not recommend changing your domain once your blog has been live for any considerable amount of time. - Ogi Djuraskovic - FirstSiteGuide team


Set Your Domain to Auto-Renew

Generally, when you register your new domain name, you get to choose the registration period - the time span during which the registrar keeps the domain active on your behalf. Most commonly, everyone registers their domain names for either 12 or 24 months. After that initial period, your domain name needs to be renewed (for another X months). Otherwise, it becomes inactive. And then, after a short while, if you miss your window, the domain goes back to the pool of available domains, which means anyone will be able to register it. What usually happens - in case someone doesn't make it in time with renewing their domain - is that the domain gets snatched by a domain broker or someone similar. Basically, aged domains are valuable in the domain market, plus there's higher chance that the person who originally failed to renew the domain will want to buy it back at some point. - Karol K - Winning WP


Make it short

Length matters because of the processing fluency that we talk about above. The fewer characters a domain name has, the easier it is to type, say, share, and the less it gets shortened on social media sharing platforms and search results. Shorter is better. - Rand Fishkin - Moz


Easy to say and spell

The goal is for your domain name to be passed along easily by you and by others. This is more likely to happen if people don't have to stop and think about how to say or spell it. - Amy Lynn Andrews


Consider Using Keywords

Keywords can help improve your SEO - but you need to tread carefully here. If you try to awkwardly stuff keywords into your domain, it comes across as generic (like we talked about before). If you do choose to use keywords, put the keywords at the beginning of your domain. That's where they'll be the most powerful for your ranking. You can find keywords with tools like Google Keyword Planner and Keywordtool.io. - ROBERT MENING - WebsiteSetup


Avoid hyphens

Never create a domain name with hyphens. Hyphens can be a sign of spam domains, which you do not want to be associated with. You don't want to give the wrong impression to potential visitors. Hyphenated domains are also prone to typos. If you choose a domain name with hyphens because the domain you want is already taken, your users will end up at your competitor's site if they forget to type in the hyphens. - wpbeginner


Make it easy to type

If your URL is hard to type, people won't. Difficult words to spell and long URL strings can be extremely frustrating to your end users. Sure, you may be able to add a nice keyword with a long URL, but if the user experience is negatively impacted, you'll ultimately suffer. - Ryan Shelley - Search Engine Land


Consider Experimenting with Non-Traditional TLDs

As mentioned in No. 1, these days you can get yourself a multitude of different TLDs that weren't available just a couple of years ago. For example, you can get domain extensions such as: .shop, .club, .store, .blog, .design, .xyz, and so on. Also, you can experiment with some of the TLDs that were originally intended to be local TLDs, but, because of their unique appearance, can be used for various other purposes as well. These are domain extensions such as .is, .io, .fm, .it, .ly, .cc and others. Just to give you an example of the latter, if it makes sense for your brand and intended name, you can try making it seem as though the whole domain, including the TLD, is one complete expression. You can achieve that by choosing your TLD creatively. For example, Microsoft Translator is available under translate.it - that's the whole domain name and quite a creative use of the Italian TLD, .it. However, the thing with these TLDs is that not every domain registrar offers them. Currently, GoDaddy gives you access to the largest catalogue. GoDaddy domain auctions Nevertheless, if you're after some specific TLD, it's still smart to shop around with other registrars, too. Here's our other resource, where we talk about the top registrars in the market, plus some of the TLDs they offer. - Karol K - Winning WP


But all the good names are taken!

Be creative. It's very possible (and in many cases probable) that you'll come up with the perfect domain only to find it's already taken when you try to register it. Don't be afraid to go back to the drawing board. Try looking up similar words in the thesaurus. Ask others for ideas. Mix words up or around. Use a tagline, a nickname or a phrase you say all the time. - Amy Lynn Andrews


The Right Domain Will Help You Get Found

Domain names impact your rank in search results. Search engines like Google try to determine what your website is about so they can list it in relevant searches. The domain is one of the first places they look for clues about your business. To help potential clients find you in searches, choose a domain name with keywords related to your business. For example, if you are a contractor, you might want to purchase a domain name like www.yournameconstruction.com - Wix


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