Tips for choosing domain name from experts

Check social networks

Before you register your desired domain name, it's always a good idea to check social networks for the same name. To keep your site name constant and to build your brand, you want a name that is readily available. For example: check facebook.com/yourdomain, twitter.com/yourdomain - and secure them as well. KnowEm is a great tool to use to see if certain names are already branded on social platforms. - Ogi Djuraskovic - FirstSiteGuide team


Make it easy to type

If your URL is hard to type, people won't. Difficult words to spell and long URL strings can be extremely frustrating to your end users. Sure, you may be able to add a nice keyword with a long URL, but if the user experience is negatively impacted, you'll ultimately suffer. - Ryan Shelley - Search Engine Land


Always Go for the .com

Let me say this again: Wherever possible, always go for a .com domain. Exhibit A: This site. Technically speaking, the .com is just one of many domain name extensions (TLDs) that are available (more on TLDs and other components of a domain name here). Some of the other popular options include, .net, .org, .co, .edu, .biz, or even things such as .shop, or .blog. And while all those fancy TLDs are tempting, getting the classic .com is nearly always the right thing to do. Two reasons: People are more familiar with .com domains than with anything else; they will default to typing '.com' into the browser address bar, and are unlikely to remember your extension if it's too weird. Everyone will always assume a website is a .com. The .com TLD is used by ~47% of all websites, data says. Can they all be wrong? What all of this means is that if your perfect .com is taken, then perhaps you should either forget about that name entirely or try contacting the current owner to see if they're willing to sell the domain to you. Warning! This could be expensive. - Karol K - Winning WP


Avoid trademark infringement

You have to be careful because it's not whether you think your domain name could be confused. It's whether you think a judge in a jurisdiction, where a company might take legal action against you, would consider your domain name confusable. This can also create brand confusion, which is hard for your brandability. You should talk to an attorney or a legal professional if you have real concerns. Trademark owners can attempt to sue a domain name owner, who's owning the domain legitimately and using it for business purposes, and that sucks. - Rand Fishkin - Moz


Keep It Concise

In general, when it comes to the length of your domain, shorter is better. According to research from Gaebler.com, a magazine for entrepreneurs, the top-5 websites have approximately 6 characters in their domain name. As you move down through the list of the top 1 million domain names, there is a direct correlation between domain name length and popularity. (Popularity in this case refers to the amount of web traffic the site receives.) Domain name length Source: Gaebler.com And in the top 100 websites, the longest domain is 17 characters. All of this data shows that you should keep your domain name concise. Aim for 6-14 characters - and remember: the shorter, the better. Most likely the shorter domain name are taken LONG time ago and sold for thousands of dollars. So if you can't find something short, make it brandable. My own site - WebsiteSetup.org is exactly 12 characters. - ROBERT MENING - WebsiteSetup


It's okay to append or modify it

If your domain name is not available, it's okay to go out and add a suffix or a prefix. It is okay to use an alternate TLD extension, like we talked about previously, and it's okay to be a little bit creative with your online brand. For example, let's say my brand name is Pastaterra. Maybe I've already got a shop somewhere maybe in the Seattle area and I have been selling pasta at my shop and now I'm going online with it. Well, it is okay for me to do something like ThePastaterra.com, or PastaterraShop.com, or even Pastaterra.net. With these rules in mind, I would love to hear from all of you about your domain choices, domain name biases, and what you think is working in 2017. Hopefully we'll see you again next week for another edition of Whiteboard Friday. Take care. - Rand Fishkin - Moz


Choose a Simple, Memorable Domain

Your website helps establish your business's brand and credibility. The domain is often the first thing clients see, so find a domain that fits your business, is memorable and easy to spell. - Wix


Act fast

Domain names sell quickly. Thankfully, they're also inexpensive, so register your favorite domain names as soon as possible. If you're having trouble finding an available name, domain registrars like GoDaddy will suggest alternate names during your domain search to help you find the perfect domain name. - Andrea Rowland - GoDaddy


Brainstorm

Pick at least five words or phrases that describe the key topic of your website. Write them down, then mix and match the words to create possible domain names. Choose one that sounds good and will be memorable. There's a rule in advertising that says when launching a new product, you need to start by making a list of ten names. The first three are easy. Maybe you can do five or six without breaking a sweat, but by the time you get to last one, you'll be stuck for more ideas. Using the outline described above, choose the best one from your list and you are on your way. Don't be afraid to ask some friends what they like. That's the best way to help choose your domain name! - Ogi Djuraskovic - FirstSiteGuide team


Exact Match Domains (EMD)

An exact match domain is a web address that is identical to the word or phrase that a user entered into Google or another search engine. For example, if someones searched for 'Weather,' the EMD is 'www.weather.com.' - Wix


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