Tips for choosing domain name from experts

Use a Thesaurus for Domain Name Ideas

Okay, so no matter what I say about picking a domain name that's brandable, simple, has a good ring to it, is easy to memorize, and so on and so forth, the fact of the matter is that coming up with a truly good name is hard. Sometimes, you'll easily go through tens of different terms before you settle on that perfect one, while other times nothing will seem good enough. In that case, Thesaurus.com can be the secret weapon in your arsenal. The site will help you find synonyms and also provide quick definitions to help you not to make a silly mistake by building your domain name around a word with a meaning you've misunderstood. Note: As I mentioned above, it's not advisable to just go with a standard, dictionary word as your domain name, even if it comes from a thesaurus. Always add some modifiers to it, or turn it into something original by changing a few letters here and there. - Karol K - Winning WP


Use broad keywords

Keywords in a domain name can help with the cognitive fluency biases, but also from an SEO perspective. Google has been biasing away from these exact match and partial match domains, but the anchor text you get from people linking to your domain can help. If you can get a keyword mention in your domain name that helps make it obvious what you're website is about, go for it. But if you're trying to secure a keyword rich or a keyword targeted domain, I would stay away from those in 2017. They don't carry the weight that they used to, and have negative associations (with users and search engines) that you should avoid. For example, I would not purchase a domain name like; RecipesForPasta.com or BuyPastaOnline.com. I would instead, go for something very broad like Gusto.com. Think about Amazon.com or Google.com, which clearly has no association with what it is. These are very well-branded, but don't have keyword richness to them. It's more of a creative association, just like 'gusto' means 'taste' in Italian. So I might be tempted to go in that direction instead. - Rand Fishkin - Moz


Choose a Domain Name You Can Actually Legally Own

Infringing on a trademark can mean a really bad day. And, while I realize hardly anyone registers a domain name with the intent to infringe on anything, those things do happen every once in a while. Therefore, as a rule of thumb, whenever you have a nice domain name idea and you're just about to register it, simply google the name and look through all of the first and second-page results. What you're looking for are businesses that already use this name and (seemingly) operate in a similar market or niche. If you find anything, you likely need to pick another domain name. - Karol K - Winning WP


Consider Using Keywords

Keywords can help improve your SEO - but you need to tread carefully here. If you try to awkwardly stuff keywords into your domain, it comes across as generic (like we talked about before). If you do choose to use keywords, put the keywords at the beginning of your domain. That's where they'll be the most powerful for your ranking. You can find keywords with tools like Google Keyword Planner and Keywordtool.io. - ROBERT MENING - WebsiteSetup


Choose a Simple, Memorable Domain

Your website helps establish your business's brand and credibility. The domain is often the first thing clients see, so find a domain that fits your business, is memorable and easy to spell. - Wix


Stick with .com

There are plenty of new domain name extensions available today, from the original .com, .net and .org to niche extensions like .pizza, .photography, and even .blog. We always recommend choosing a .com domain. While it can be tempting to come up with clever blog names using new extensions, a .com domain is still the most established and credible domain extension. Newer domain extensions like .ninja or .photography can be untrustworthy. Dot-com domains are also the most memorable. Many users, especially those who aren't as tech-savvy, will automatically type '.com' on the end of every domain without thinking about it. If your website is something like jane.photography, and your users accidentally type in jane.photography.com, they will end up on an error page on photography.com. It's smart to avoid that risk by sticking with .com. Not to mention, most smart phone keyboards automatically have a .com button. - wpbeginner


Don't overthink it

I hear from a lot of people who get stuck at this point because they're afraid of making the wrong choice. The most common problem is that they can't find an available .com. If this is you, just make your best guess and move on. A not-quite-perfect domain name is better than no domain name at all. Just do your best and own it! - Amy Lynn Andrews


Always Register Your Domain Name Yourself

It's a good idea to not let anyone else (such as an agency) register a domain name for you. Even though it's slightly less hassle that way (since someone else does all the work), it can lead to trouble later on. If someone else registers the domain, you're giving them a hold over you and your website. If you ever want to move away from their services, you can encounter trouble in terms of them not being too eager to transfer the domain over to you and give you full control of it. Just to name a few bad things that can happen: They may take an awfully long time to complete the transfer, they may try to extort some fees from you to do that, or they may decline completely (based on some fine print in your initial agreement). Plus, perhaps most importantly, if the agency/person goes bankrupt or loses access to the domain registrar for whatever reason, you could lose your domain name entirely. Long story short, always register your domains on your own. It's not that difficult anyway. - Karol K - Winning WP


Leave room to expand

It's smart to choose a domain name that's related to your niche because it gives users some idea of what your site is about. But you don't want to limit your options too much. For example, a florist might choose a domain name like orchidblog.com, but then want to start blogging about other flowers besides orchids. In that case, the domain might prevent you from attracting readers interested in other flowers. - wpbeginner


Keep it short

While keywords are important, don't go overboard with domain length. It's better to have a domain name that's short and memorable. It's a good idea to keep your domain name under 15 characters. Longer domains are harder for your users to remember. Not to mention, users will also be more prone to entering typos with longer domain names, and you'll lose out on that traffic. That's why it's a good idea to keep your domain length short. - wpbeginner


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